Aniéli Londero

05 · Editorial Design · Visual Identity · Undergraduate

University Projects

Projects developed during my Design degree at the University of Caxias do Sul, in collaboration with fellow students, exploring branding, editorial design, visual communication and graphic systems applied to both real-world and conceptual challenges.

Institution
University of Caxias do Sul
Timeline
2022 — 2026
Format
Team projects
Courses
Editorial Design · Visual Identity

Case Study 01 · 2024

39th Bento Gonçalves Book Fair

Visual identity and communication materials for the 2024 edition of the fair, themed "Stories everyone tells".

Mockup of the 39th Bento Gonçalves Book Fair program folder, featuring the schedule and children's illustration.

Overview

A collaborative project with fellow Design students at the University of Caxias do Sul to create the visual identity for the 39th Bento Gonçalves Book Fair.

I contributed to the graphic identity and the development of printed and communication materials used throughout the event, including the program folder, badges, posters and signage.

The visual language was built around the idea of reading as an encounter, using children's illustrations, a lively color palette and handwritten-style typography to connect the event with school and family audiences.

Mockup of the 39th Book Fair badge, featuring children's illustration and event logo.
Badge · Identity applied to accreditation materials.
Detail of the open folder showing the fair's full program.
Folder · Printed program distributed during the event.

Case Study 02 · 2024

BitBus • Women in Science

An editorial publication dedicated to celebrating women's contributions to computing and science.

Cover · Black-and-white collage over a green-and-blue gradient.

Overview

An editorial project developed as a team during my undergraduate studies, focused on celebrating women's contributions to computing and science.

The challenge was to structure a publication capable of communicating historical content in an accessible way, using visual hierarchy, typography, illustration and editorial composition.

The graphic system combines a palette of green, purple and black over a neutral background, modular geometric shapes, and duotone photo treatment, creating a cohesive visual narrative across the biographies.

BitBus zine table of contents, with large typography listing the featured scientists.
Table of contents · Typographic hierarchy and section signposting.
Page about Ada Lovelace, featuring the Babbage machine in duotone and bold typographic treatment.
Interior spread · Ada Lovelace and the foundations of programming.
Interior page dedicated to Katherine Johnson, featuring a duotone portrait.
Biography · Duotone portrait with single running text column.
Spread with a bold typographic pull quote — "It took a fight" — over a neutral background.
Pull quote · Editorial rhythm shaped by whitespace and scale.
BitBus modular pattern with geometric shapes, hearts and the letter b symbol in green, purple, black and white.
Graphic system · Modular pattern built from the publication's identity elements.

Next case study

LOOME

A quiet ceramic object on a neutral surface, part of the LOOME system.

Read case study