06 · Social Media · Creative Direction
Startup Weekend Caxias do Sul
Communication strategy and creative direction for one of the leading innovation and entrepreneurship events in Brazil's Serra Gaúcha region.
I led social media management, content planning, and graphic design production to strengthen Startup Weekend Caxias do Sul's communication. The goal was to expand the event's reach, bring the community closer, and build a consistent digital presence throughout the campaign.
- Year
- 2025
- Scope
- Social Media · Creative Direction · Digital Marketing · Event Communication
- Client
- Startup Weekend Caxias do Sul
- Organization
- Techstars Community
Challenge
Startup Weekend needed to communicate an intense 54-hour innovation experience to very different audiences, including students, professionals, entrepreneurs, mentors, and sponsors. The challenge was to build consistent communication that would build anticipation before the event, keep the community engaged throughout the campaign, and strengthen the identity of the Sustainability edition.
Solution
A communication strategy built on editorial planning, a consistent visual identity, and social media content production. The visual language aimed to bring audiences closer to the event, highlight the Techstars community's values, and communicate innovation in an accessible, engaging way.
My Role
Work that begins long before the first post.
01
Content planning
02
Social media management
03
Art direction
04
Creative production
05
Event coverage
06
Institutional communication
07
Community engagement
Outcomes
Results from Startup Weekend Caxias do Sul's coverage.
The numbers below reflect performance exclusively during the event period, covering June 2025, when I was responsible for content production, video editing, graphic design, and social media management.
301K+
Views
Reach recorded during the event month (June 2025).
9.4K+
Interactions
Cumulative engagement across posts produced during coverage.
+474
New followers
Organic community growth throughout the event.
+450
Pieces of content published
Materials produced across posts, stories, reels, and live coverage.
3,100+
Instagram followers
Profile consolidated by the end of the 2025 edition.
The results show how a consistent communication strategy can expand the reach of entrepreneurship initiatives, strengthening the event's digital presence and boosting community engagement.
Video Production
Video production and editing.
Beyond content planning, I was responsible for producing and editing videos for social media, creating Reels across different Startup Weekend Caxias do Sul editions focused on capturing the event experience, boosting reach, and strengthening the community's digital presence.
The videos shown here are a small selection of the materials produced during the 2024 and 2025 editions of Startup Weekend Caxias do Sul.
Visual Communication
Every piece of communication aimed to convey innovation, collaboration, and sustainability through a consistent visual language applied across different digital formats.
Event Materials
Visual identity extended to the event's physical touchpoints.
Beyond digital communication, the Sustainability edition's visual identity was also applied to physical materials, including the official t-shirt and badge worn by participants, mentors, and organizers throughout the three-day immersion.
Social Media
Content planned for different moments of the participant journey.
Stage 01
Before the event
Warming up the community and building anticipation.
Stage 02
Registration drive
Materials focused on conversion and clear information.
Stage 03
Sponsor recognition
Recognizing and showcasing partner brands.
Stage 04
Mentor introductions
Bringing mentors and participants closer together.
Stage 05
Live coverage
Real-time coverage of the three-day immersion.
Stage 06
Results and post-event
Consolidating the narrative and reporting outcomes.
Impact
The project helped consolidate Startup Weekend Caxias do Sul's communication, bringing participants, mentors, sponsors, and the community closer together.
The strategy strengthened the event's digital presence and demonstrated how planning, creative direction, and content production can amplify innovation ecosystem initiatives.
