04 · Graphic Design · Branding · Web
Continental Ferramentas
Development of print and digital graphic materials, visual identity, website builds and campaigns for one of the leading industrial tool distributors in Southern Brazil.
About the project
During my time at Continental Ferramentas, I was responsible for developing a wide range of communication materials for the industrial sector.
The scope ranged from promotional campaigns and technical materials to full visual identity development, websites and institutional collateral for the company's in-house brands.
Alongside ongoing social media production, I also worked on catalogs, folders, banners, commercial campaigns, event materials and visual communication for new product launches.
Challenge
Continental managed multiple communication fronts and in-house brands that needed a consistent visual identity, while still communicating technical information clearly to different industry audiences.
Solution
Developed graphic and digital materials aligned with each brand's identity, creating organized, technical and visually compelling communication for campaigns, product launches, events and digital presence.
Promotional Materials
Recurring campaigns and social media assets.
The materials shown were produced across different periods and campaigns. Pricing, dates and availability shown reflect the original publication period and should not be considered current information.
Visual Identity · ONIX Soluções
An in-house brand built by Continental for the industrial segment.
ONIX Soluções was launched as an in-house brand of Continental Ferramentas focused on the industrial segment. I led the full development of the brand's visual identity along with a range of institutional and promotional materials.
The visual identity shown corresponds to the version I originally developed. The logo was later revised by the brand's management, discontinuing the originally designed symbol.
Website · ONIX Soluções
A digital presence built from the brand's visual identity.
Website · JLH Serras
Digital catalog and institutional presence for JLH.
Built JLH Serras' institutional website, focused on organizing the product catalog, showcasing products and strengthening the brand's digital presence.
Catalogs & Print Materials
Graphic pieces for the everyday industrial market.
Beyond digital assets, I developed technical catalogs, guides, promotional inserts and institutional materials for Continental Ferramentas and its ONIX Soluções brand.
